Citizen Men's Eco-Drive Weekender Brycen Chronograph Watch

The CITIZEN Brycen timepiece, newly designed and powered by light, features distinguished characteristics that are sure to stand out on your wrist. This stylish watch in a stainless steel case with a black aluminum plated bezel and a bold black leather strap complemented by a black dial, boasts a 1/5-second chronograph measuring up to 60 minutes, as well as 12/24-hour time and date functions. Driven by CITIZEN's Eco-Drive technology, this watch is powered by light, any light, and never needs a battery. Caliber number B612.

Since its foundation in 1930, CITIZEN has promoted a multicultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and is considered familiar by citizens worldwide. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft, a mission the company takes seriously and welcomes the future with.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered forever, eliminating the need to replace batteries, which was especially beneficial in areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, which, as a consequence, inspires people to strive to be their best at any time.

CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy, "Better Starts Now." This is the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. CITIZEN believes that better and now are both infinite, and that there is always a next "better" and a new "now" in which one can start pursuing it. To help communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent its "Better Starts Now" philosophy.

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